Eight O’Clock coffee is the third largest seller of whole bean coffee in the U.S. They position themselves as an inexpensive, great tasting coffee. The goal of this re-branding was to hit a younger, more contemporary client. By creating a clean, fresh, more energetic logo and packaging; this supermarket brand now appeals to a broader audience. The web site design also has the same freshness and energy.
Photoshop, Illustrator, InDesign
